CBD oil's many benefits have positioned it as the latest trendy health product. Not only is CBD oil flying off the shelves of health stores, but CBD oil and related products have entered the mainstream. Everything from oils to CBD-infused teas can now be found at major mass-market retailers. If you run a retail, then now is the time to ensure that you don't miss out on this lucrative new market.
Unfortunately, navigating the world of CBD distribution isn't always easy if you aren't familiar with these products. These three tips will help you to find your bearings so you can choose the right supplier and the right products for your customers.
Understand Your Customer Base
If you've been operating a retail business for long, then you know how essential it is to understand the wants of your customer base. Catering to older or more traditional customers often means avoiding products that seem too new or radical. While CBD oil is not a drug, it may pay to source only THC-free products if you believe the connection between CBD and marijuana may worry your customer base. CBD oils do not contain enough THC to produce hallucinogenic effects, but THC-free products are guaranteed to contain no THC at all.
Research Your Options
It can be tempting to jump on any new trend immediately, but the wide selection of CBD oil products that are available makes research essential. Do you plan to sell only pure CBD oils? Will you offer CBD-infused products, such as teas or snacks? These products often appeal to different customers, making it all the more essential that you understand your shoppers. CBD oils often directly appeal to new age or health food customers, for example, while CBD-infused products may be a better fit for shoppers who are just dipping their toes in the water.
Don't Ignore Your Instincts
CBD products may be trendy and surrounded by an aura of cool, but that doesn't mean that you should ignore your business instincts when searching for a supplier. Perform your usual due diligence to find a reliable supplier that is backed by the marketing support that you need. Choosing the right supplier is essential when selling any consumable product since your customers rely on you to provide them with products that are safe and effective. Excellent marketing support is also crucial, especially if you will be selling these products to new customers.
Finding the right CBD oil supplier might seem daunting if you are new to the world of cannabinoids, but it doesn't have to be. Take your time, know your customers, and you're sure to find products that will be both beneficial to your shoppers and your bottom line.